What Aviso changed

• Removed a large block of duplicate customer testimonials from the middle of the page.
• Deleted a long list of executive quotes and "single pane of glass" feedback from the "What industry leaders have to say" section.
• Reduced the number of placeholder icons in the "People love using Aviso" and "Trusted by" sections.

Aviso significantly reduced the amount of social proof on their homepage. They removed dozens of duplicate and unique customer quotes, which might indicate a move toward a cleaner design or a shift in how they want to present their market validation.

• Replaced the "Stop TokenMaxxing" headline with a message about being named a Leader and Customer Favorite in The Forrester Wave™ Q3 2026.
• Changed the main call-to-action button from a benchmark link to "Read the Report" for the Forrester Wave.

Aviso is using a top analyst report to prove they are better than other tools. This builds trust with big companies and makes it harder for smaller competitors to win deals.

• Added a "Search" option to the top navigation bar.
• Moved the "Log in" link to a new position next to the search bar.

Aviso is making it easier for visitors to find specific information across their platform. This suggests they have a large amount of content or documentation that they want users to access quickly.