What Averybuildingandbarns changed

• Added a headline announcing they were awarded "Top Contractor of St. Joseph County Michigan for 2026."
• Removed the "Fair Season" 15% discount promotion.
• Removed the extensive Frequently Asked Questions (FAQ) section.
• Removed the detailed list of dealer locations and the "View All Dealers" link.
• Removed all customer testimonial text and the "Our Process" video link.
• Added new bullet points highlighting "Professional Sales Team" and "Amish Construction."

The competitor is leveraging a new local award to build trust and authority. They have also simplified their homepage by removing the FAQ section, detailed dealer lists, and specific seasonal promotions.

• Added a "Save 15% Now!" promotional section for "Fair Season" (Aug. 10 - Aug. 22).
• Launched a comprehensive navigation menu featuring specific building styles like Greenhouses, Chicken Runs, and Kentucky Stables.
• Added a detailed FAQ section covering site prep, permits, delivery logistics, and warranties.
• Included five detailed customer reviews with links to Google Maps/Share for social proof.
• Integrated a "Rent-to-Own" information section and a 90-days-same-as-cash offer.
• Listed specific dealer locations in Coldwater, Kalamazoo, Sturgis, and Michiana.

The competitor is using a seasonal "Fair Season" promotion to drive immediate sales for both in-stock and custom buildings. They have also significantly expanded their website with detailed product catalogs, pricing options, and customer testimonials to build trust and simplify the buying process.

• Fixed the spelling of "Contractor" in the section announcing their 2026 award for St. Joseph County.

The company corrected a spelling error in their primary marketing headline regarding a local award. This improves their professional image for customers looking for high-quality construction.