What Auroragym changed

• The entire homepage content describing Personal Training, Small Group Training, and Reformer Pilates was removed.
• A 404 error message ("Deze pagina lijkt haar balans even kwijt") now appears in place of the marketing copy.
• The site navigation links (Pricing, FAQ, Contact) and a "View Schedule" button are now visible as a plain list.
• Detailed descriptions of workout types like WOD, BURN, and LIFT are no longer accessible on the main page.

The main landing page for this competitor is currently broken or has been taken down, showing a "page lost its balance" error. This creates a major gap in their digital presence and customer acquisition funnel.

• The entire homepage content describing Personal Training, Small Group Training (WOD, BURN, LIFT), and Reformer Pilates has been removed.

• A 404 error message ("Deze pagina lijkt haar balans even kwijt") now appears in place of the marketing copy.

• The site navigation menu (Aanbod, Prijzen, FAQ) and contact details are now the primary visible elements.

• A "book your class" widget link and a sign-in button for existing members have been added to the header area.

• The Instagram handle link was updated from "aurora.westwing" to "auroragym.roeselare."

• The entire homepage content describing Personal Training, Small Group Training, and Reformer Pilates has been removed.

• A 404 error message ("Deze pagina lijkt haar balans even kwijt") now appears in place of the marketing copy.

• New navigation links for "Corporate B2B" and "Prijzen" (Pricing) were added to the header/footer area.

• A direct "book your class" widget link and a sign-in button for the training app were added.

• The Instagram handle link was updated from "aurora.westwing" to "auroragym.roeselare".

The main landing page for Aurora Gym is currently broken or has been taken down, showing a "page lost its balance" error. This prevents potential members from seeing their training programs, pricing, or intro passes.

The main landing page for Aurora Gym is currently broken or has been removed, showing a "page lost its balance" error. This suggests a major site migration, a technical failure, or a significant rebranding effort in progress.

• The detailed descriptions for Personal Training, Small Group Training (WOD, BURN, LIFT, BODYWEIGHT), and Reformer Pilates were removed.

• The "Aurora Experience" intro pass and pricing details were deleted.

• A 404 error message ("Deze pagina lijkt haar balans even kwijt") was added to the page.

• New navigation links for "Corporate B2B" and "FAQ" were added to the site structure.

• A direct "book your class" widget link was added.

• The entire homepage content describing their fitness philosophy and training methods was removed.

• A 404 error message ("Deze pagina lijkt haar balans even kwijt") now appears in place of the marketing copy.

• Detailed descriptions of Small Group Training (WOD, BURN, LIFT, Bodyweight) are gone.

• Information about the "Aurora Intro Pass" and "Reformer Try-Out" has been removed.

• New navigation links for "Corporate B2B" and a "book your class" widget link were added to the header/footer area.

• Contact details and social media links were moved and updated.

• Replaced "BUILD" with "WOD," adding high-intensity formats like AMRAPs and Tabata.

• Replaced "CONDITIONING" with "BURN," specifically mentioning equipment like SkiErg, rowers, and sled pushes.

• Replaced "FLEX" with "LIFT," shifting focus from mobility to technical barbell and dumbbell strength training.

• Replaced "MOVE" with "BODYWEIGHT," focusing on calisthenics skills like pull-ups, L-sits, and handstands.

• Updated all class descriptions to be more detailed and technical.

The main landing page for Personal Training in Roeselare is currently broken or has been removed. This creates a poor user experience for potential clients and suggests a website migration or technical issue that could hurt their search rankings.

The main landing page content describing their training programs (LIFT, BURN, WOD) and Personal Training services has disappeared, replaced by a "page not found" message. This suggests a major site migration error or a significant restructuring of their digital presence.

Aurora Gym has completely overhauled its Small Group Training menu. They moved away from generic terms like "Flex" and "Move" to more specific, skill-based categories like "Bodyweight" (calisthenics) and "WOD" (CrossFit-style). This suggests they are targeting people who want specific athletic skills rather than just general fitness.