What Auditboard changed

• Updated all navigation links to include the "www" prefix (e.g., auditboard.com to www.auditboard.com).

• Applied this change to all product pages, including Controls Management, AI Governance, and OpsAudit.

• Updated links in the resource library, blog posts, and customer success stories.

• Standardized company links for Careers, About Us, and Press Releases.

• Updated all navigation and footer links from www.auditboard.com to auditboard.com.

• Changed the "Your Privacy Choices" link in the footer to point to a specific preferences center URL.

• Standardized product, resource, and company page URLs across the entire homepage to the non-www version.

The company is standardizing its web presence by moving all internal links to the "www" subdomain. This is a technical cleanup that ensures consistent branding and better search engine performance across their entire platform.

AuditBoard has updated its entire internal linking structure, moving away from the "www" prefix to a cleaner apex domain. This is a significant technical SEO and branding update that ensures all traffic and link equity are consolidated on a single domain format.

• Updated all navigation links for Products (Controls Management, AI Governance, etc.) to include the "www" subdomain.

• Changed all footer links for Company and Resource pages to the "www" version.

• Updated links within customer success stories and blog highlights to the "www" format.

• Modified call-to-action buttons, including "Get Started" and "Schedule a Demo," to point to the "www" domain.

• Updated all internal navigation links from www.auditboard.com to auditboard.com.

• Changed the headline "The value of connected risk" to "The value of GRC Intelligence."

• Updated footer links and resource links to use the apex domain.

• Modified the "Contact Us" and "Request Demo" URLs to the shorter domain format.

The company has updated its entire internal linking structure to include the "www" prefix. This is a technical SEO and infrastructure update that ensures consistent branding and traffic routing across their platform and resource pages.

The company is cleaning up its digital footprint by removing the "www" prefix from all internal links. This usually signals a move toward a more modern, streamlined technical infrastructure and consistent brand identity across their GRC platform.

• Updated all internal navigation links to include the "www" prefix.

• Changed product page URLs for Controls Management, AI Governance, and OpsAudit.

• Updated resource links for success stories, ebooks, and the Forrester Wave report.

• Modified footer links for company information, careers, and partner pages.

• Adjusted call-to-action buttons for demos and trial requests to the new URL format.

• Added a new "Our customers are risk ready" section featuring specific ROI stats from brands like PetSmart and Lennar.

• Launched a newsletter subscription form to capture lead information.

• Added a registration link for their "CRX" conference happening in October 2026.

• Updated the site footer with a full site map, including links to specific products like "Autonomous Testing" and "AI Governance."

• Fixed several broken links by updating them from "www.auditboard.com" to "auditboard.com."

The company is standardizing its web presence by moving from root domain links to the "www" subdomain. This is a technical SEO and infrastructure update to ensure consistent user tracking and site reliability across their GRC platform.

The competitor is now using specific data points (like hours saved and risk reduction percentages) to prove their value. They are also building a direct marketing list to keep prospects engaged longer.