What Attentive changed

• Added Protechts BotManager cookies (_px3, _pxvid, pxcts) to identify and block automated bots.
• Expanded LinkedIn integration with new security and login cookies (bscookie, JSESSIONID, li_alerts).
• Added Google reCAPTCHA to distinguish between humans and bots for cleaner reporting.
• Integrated Intellimize for website personalization and activity tracking.
• Added Datadog (_dd_s) to monitor website speed and performance.

Attentive is significantly increasing its security and data integrity measures. By adding multiple bot-management tools, they are likely trying to prevent fake sign-ups and ensure their marketing analytics are based on real human behavior.

• Added FingerprintJS (fpjs.io) to detect and report on bots trying to access the site.
• Added new Vimeo tracking cookies to monitor user interaction with embedded videos.
• Updated YouTube/Embed.ly cookies to store user video player preferences.
• Increased the number of "Necessary" cookies from 49 to 57.
• Added a new Data Subject Request (DSR) form link in the cookie banner area.

Attentive is upgrading its security and data collection tools. They are adding more advanced bot protection and deeper tracking for how users interact with video content on their site.

• Replaced the "Interactive Product Tour" call-to-action with a "Product webinar" invitation.
• Added a new link for users to join the product team for a first look at new and upcoming features.
• Updated the website footer to include explicit links to their Terms of Use and Content Policy.

Attentive is shifting its lead generation strategy from passive product tours to live, expert-led webinars. This suggests they are focusing on high-intent prospects who want to see upcoming features and roadmap updates directly from the product team.