attention.com

What Attention changed

30 changes since September 2025. The most recent was Sep 7, 2026.

Attention removes all product and feature content

  • Removed the main headline about AI agents and pipeline management.
  • Deleted all detailed product sections including AI Sales Agents, MCP Server, and Botless Recording.
  • Removed all customer case studies from companies like Preply, Abridge, and Lovable.
  • Deleted the entire navigation menu and footer containing links to features, pricing, and comparisons.
  • Replaced the full homepage with a simple "Get Started" form and error messages.

The website has been stripped of almost all information, including product descriptions, case studies, and navigation links. This usually happens during a major brand relaunch, a pivot, or a technical site failure.

Attention launches AI Sales Agents and MCP Server

  • Added "AI Sales Agents" that can draft follow-ups, re-engage stalled deals, and create sales decks.
  • Launched an MCP Server to allow tools like Claude and ChatGPT to access revenue data directly.
  • Introduced "Botless recording" to capture meetings without a visible recording bot.
  • Added a new "Proactive AI" section highlighting automated deal nudges and proposal drafting.
  • Updated the homepage with specific use cases for RevOps, Marketing, and Sales Enablement.
  • Added a comparison table positioning the product against "Legacy" competitors.

Attention is moving beyond simple call recording to active workflow automation. By adding AI agents that draft emails and an MCP server for developer tools, they are positioning themselves as an "action layer" that executes tasks rather than just a dashboard that reports data.

Attention adds Claude and MCP server support

  • Added support for Claude Connector and MCP (Model Context Protocol) server.
  • Updated the "AI Coaching Scorecards" headline to focus on closing deals rather than "Friday night reviews."
  • Simplified the "AI Sales Agents" headline to "Automate your sales workflows."
  • Removed several specific customer case study links (Abridge, Unify, Tracksuit) from the top section, replacing them with a repeating testimonial from Maria Petersen.
  • Added a new "And there's more" section highlighting CRM automation and revenue leadership tools.

The product is moving beyond a standalone platform. By adding a Claude Connector and MCP server, they are making it easier for teams to use their sales data inside other AI tools and custom workflows.

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Attention made 27 more changes since September 2025.
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Changes by month
Jul 2026
3 changes
Jun 2026
2 changes
May 2026
3 changes
Apr 2026
3 changes
Mar 2026
2 changes
Feb 2026
2 changes
Jan 2026
3 changes
Dec 2025
2 changes
Nov 2025
3 changes
Oct 2025
3 changes
Sep 2025
1 change