Oct 13, 2026
Attention launches AI Sales Agents and MCP Server
What changed
- Added "AI Sales Agents" that automate follow-ups, buyer outreach, and deal nudges.
- Launched "MCP Server" to give external AI tools (like ChatGPT or Claude) direct access to revenue data.
- Introduced "Botless Recording" to capture meetings without a visible recording bot.
- Added "AI Scorecards" for automated sales coaching based on frameworks like MEDDIC or BANT.
- Published new case studies from customers like Lovable, Abridge, and Preply.
- Added a comparison section targeting competitors like Gong, Fathom, and Sybill.
Why it matters
Attention is moving beyond simple call recording to active sales automation. They now offer tools that draft emails, update CRMs, and allow other AI models to access live sales data, which directly competes with traditional sales enablement and RevOps tools.