What AssistiveWare changed

• Added a new section promoting the film All of Us, which focuses on inclusive education at Ruby Bridges Elementary.
• Removed the main website navigation menu, including links to products like Proloquo and Proloquo2Go.
• Removed the blog feed and "You might also like" section.
• Removed the footer, social media links, and newsletter signup form.
• Removed several call-to-action buttons and links for AAC resources and app sales.

The company is deepening its brand association with inclusive education. By supporting a film about Ruby Bridges Elementary, they are positioning their AAC products as essential tools for "radical" classroom inclusion where students with and without disabilities learn together.

• Expanded the text for the Gestalt Language Processing blog post to mention their own tools
• Changed the reading time for two blog posts
• Removed empty links from the blog section

They are updating their educational content. This helps users see how their apps support specific speech needs.

• Added a promotional banner offering 50% off AssistiveWare apps.
• Inserted a new section for "AAC Awareness Month 2026" detailing a sale from October 14 to 21.
• Added "Learn More" links directing users to a dedicated sale landing page.
• Shortened the preview text for the "Gestalt Language Processing" blog post on the homepage.

The competitor is using AAC Awareness Month to drive high-volume sales with a significant 50% discount. This seasonal promotion targets price-sensitive users and could lead to a temporary shift in market share during the October 14–21 window.