What Assent changed

• Replaced the "Book a Demo" button text with "Talk to an Expert" in the main navigation area.
• Relocated the primary call-to-action buttons to appear immediately after the "Meet the Assent Network for Manufacturers" section.
• Fixed a broken or truncated URL link for the PPWR (Packaging and Packaging Waste Regulation) solution section.

Assent is shifting its primary conversion goal from a generic "Book a Demo" to a more consultative "Talk to an Expert" approach. This suggests they are positioning their sales team as high-value consultants to better handle complex compliance and sustainability sales.

• The featured news banner was updated to highlight Assent being named a two-time leader in the Green Quadrant for Supply Chain Sustainability Software.
• The previous announcement regarding the acquisition of iPoint was removed from the primary news slot.
• A technical link fragment for the PPWR (Packaging and Packaging Waste Regulation) section was slightly truncated in the footer area.

Assent is shifting its top-of-page marketing focus from a past acquisition to a recent third-party industry recognition. This emphasizes their status as a market leader in supply chain sustainability software to build trust with new visitors.

• Added a new "Digital Product Passports" (DPP) solution to the Sustainability menu.
• The new section focuses on creating a foundation for DPP requirements.
• Removed some descriptive text for CBAM and EPR Packaging in the homepage summary section.

Assent is expanding its sustainability offerings to address new EU regulations. This helps manufacturers prepare for upcoming data sharing requirements across the product lifecycle.