What Artisan changed

• Updated the names and job titles in the "Ava's recent progress" feed (e.g., added "Director of Talent" and "Senior HR Architect").
• Changed the activity labels to include more specific intent signals like "Visited pricing page" and "Re-engaged from CRM."
• Replaced generic status updates like "Handed to owner" with more technical sales actions like "Escalated to a rep."
• Small incremental updates to the live counter for messages sent and new leads enrolled.

The company updated the social proof section for their AI BDR, Ava. By changing the names, titles, and specific actions shown in the "recent progress" feed, they are likely trying to show that their tool works for more specific HR and Talent roles rather than just general executives.

• The main headline changed from "Ava runs your GTM. Your team gets to be more human" to "The AI BDR that runs in your stack, alongside your team."
• Added a new activity notification showing "Liam Corbin" syncing data to Salesforce.
• Removed a notification about "Nina Voss" being re-engaged from the CRM.
• Removed a chat widget or automated greeting from "Daniel" at the bottom of the page.
• Updated the "New leads enrolled" counter from 12,474 to 12,473.

The company is shifting its messaging from "replacing" humans to "working alongside" them within existing software stacks. This suggests they are targeting larger teams who want to keep their current tools like Salesforce.

• The main headline changed from "The AI BDR that runs in your stack, alongside your team" to "Ava runs your GTM. Your team gets to be more human."
• Added a new social proof section stating the product is "Trusted by 6,000+ sales teams, from startups to enterprise."
• Updated the customer testimonial section to highlight specific metrics: "20x ROI," "$700K ARR sourced in 6 months," and "$52 CPL."
• Replaced a detailed list of customer stories with a more compact case study layout featuring Jason Lemkin (SaaStr).
• Removed the "See what customers achieve with Ava" text link from the top banner.

The company is shifting its messaging from a tool that "runs in your stack" to one that "runs your GTM." They are also emphasizing high-scale social proof, claiming 6,000+ sales teams and specific ROI figures like $700k ARR to build trust with larger buyers.