What Artifactpuzzles changed

• Added a "Christmas" category link to the main "Puzzles By Art" navigation menu.
• Added a "Christmas" link to the mobile/secondary shop menu.
• Removed a large section of homepage content including "Newest Puzzles," "Fall Favorites," and "Customer Favorites" (likely a temporary rendering issue or a major page redesign in progress).
• Changed the cart icon link to a text header labeled "Cart."

The competitor is starting their holiday sales push early by giving Christmas puzzles top billing in their navigation menu. This helps shoppers find seasonal gifts faster.

• Added a new "Christmas" category to the main navigation and mobile menus.
• Updated the "Skip to content" link to point directly to the complete catalog page.
• Replaced the "Fall Favorites" homepage section with a full catalog view featuring 415 products.
• Added a wishlist icon to the header next to the search and cart buttons.
• Changed the primary landing view from a curated homepage to a filtered "Complete Catalog" view.

The competitor is shifting their navigation to capture holiday shoppers. By adding "Christmas" to the main "Puzzles By Art" menu, they are making it easier for customers to find seasonal gifts as the peak shopping season approaches.

• The homepage was replaced with a "Complete Catalog of Puzzles We Make" page.
• Added a new sidebar with filters for Availability (In stock), Price (up to $850), and Difficulty Level.
• Added a "Sort by" feature to the main product view.
• Updated all internal site links to include "www." in the URL.
• Changed the product display from "Fall Favorites" and "Newest Puzzles" sections to a grid of 414 products.
• Added a wishlist icon next to the shopping cart.

The website moved from a curated homepage layout to a functional catalog view. This makes it much easier for customers to find specific puzzles by price, difficulty, and stock status, which may increase their conversion rate.