What Arrows changed

• The cookie banner text was rewritten to be more direct about data usage.
• Added a specific mention that cookies help identify visitors so the "sales team can follow up."
• Simplified the cookie choice language by adding a "Reject all" option directly in the description.
• Removed detailed bullet points about "Strictly necessary" and "Analytics" categories from the primary banner view.

The company is now explicitly stating that they use website cookies to identify specific companies and people for their sales team to follow up with. This signals a more aggressive outbound sales approach using their own visitor data.

• Replaced all "Book a demo" call-to-action buttons with "Book an agent kickoff."
• Updated navigation links in the header and footer to reflect the new "agent kickoff" terminology.
• Minor text truncation in the cookie consent banner (likely a rendering artifact, but occurred alongside material changes).

Arrows is shifting its positioning from a standard software demonstration to a collaborative service-led start. This suggests they are focusing on the "agent-native" setup process rather than just showing features.

• Added a new featured resource: "Claude connectors for sales: every sales tool that connects to Claude (October 2026)."
• Added a new article: "We tried running our sales team in Claude. Here's where it broke."
• Updated the "Claude Cowork for sales" guide to a 2026 version.
• Removed the "Meet the new Arrows" announcement and a general article about Claude sales skills from the latest updates section.
• Minor text truncation in the cookie consent footer.

Arrows is shifting its content strategy to focus heavily on how their product integrates with Claude for sales. By providing a directory of connectors and sharing "lessons learned" from running their own team on Claude, they are positioning themselves as the primary authority for AI-driven sales workflows.