What Arrows changed

• Added a new featured resource: "Claude connectors for sales: every sales tool that connects to Claude (October 2026)."
• Added a new article: "We tried running our sales team in Claude. Here's where it broke."
• Updated the "Claude Cowork for sales" guide to a 2026 version.
• Removed the "Meet the new Arrows" announcement and a general article about Claude sales skills from the latest updates section.
• Minor text truncation in the cookie consent footer.

Arrows is shifting its content strategy to focus heavily on how their product integrates with Claude for sales. By providing a directory of connectors and sharing "lessons learned" from running their own team on Claude, they are positioning themselves as the primary authority for AI-driven sales workflows.

• Added a new featured resource titled "Meet the new Arrows."
• Updated the marketing cookie description to state they now identify the company and specific people (in the US) visiting the site for sales follow-up.
• Removed a link to a resource about Claude connectors for sales from the "Latest" section.

Arrows is now using tracking tools to identify specific companies and people visiting their site. This helps their sales team reach out to potential customers faster. They also launched a "Meet the new Arrows" announcement, suggesting a recent product update or brand refresh.

• Updated the cookie consent banner to state that cookies are now used to "identify the companies that visit."
• Shortened the description of marketing cookies in the footer settings.

Arrows is now explicitly tracking which specific companies visit their website. This suggests they are using deanonymization tools to improve their own outbound sales targeting and lead scoring.