What Appian changed

• Added a new section for "Enterprise Business Intelligence" with a guide on why it matters.
• Added a new section for "Process Mining" including a glossary and a guide on continuous improvement.
• Added a new section for "Business Process Improvement" with examples and planning tools.
• Added a new section for "Supply Chain Automation."
• Updated navigation links to remove "opens in a new tab" text and "javascript:void(0)" placeholders in several menu items.

Appian is expanding its educational content to cover broader data analysis and process optimization topics. This helps them attract IT leaders looking for high-level business intelligence and continuous improvement strategies beyond just basic automation.

• Replaced "Watch a Demo" calls-to-action in the Industry navigation menus with a link to a Gartner report on "Critical Capabilities" for BOAT.
• Updated the Learn navigation section to promote "Appian World 2026" on-demand content instead of generic demo videos.
• Reorganized the Solutions menu to prioritize "Enterprise Modernization" and "Customer Experience" over the general solutions overview.
• Removed several specific blog links related to Business Intelligence and Process Mining topics.

Appian is shifting its marketing focus from generic demos to high-level analyst validation and upcoming event content. This positions them as a top-tier leader in the new "BOAT" (Business Orchestration and Automation Technologies) category.

• The description for Enterprise AI in the product menu changed from "Orchestration and Control" to "Process makes AI reliable. Appian makes it enterprise-ready."
• A broken or shortened link for "What is Process Mining?" in the Learn section was updated to a full, working URL.

Appian is shifting its AI messaging from "orchestration and control" to "reliability and readiness." This suggests they are targeting enterprise leaders who are worried about AI being unpredictable or hard to deploy in big companies.