What American Golf changed

• Added a pre-order link for the American Golf Luxury Christmas Advent Calendar.
• Launched a "Buy One Get One Half Price" promotion on Golfino clothing.
• Added a "Free Personalisation" offer for Srixon golf balls.
• Updated the shoe collection by replacing Nike Jordan 1 with Reebok Club C.
• Updated the club collection by replacing PING S259 with Wilson DYNAPWR.
• Removed Axglo from the new brand arrivals section.

The competitor is shifting to holiday season sales and high-value gift items. They are also using "Buy One Get One Half Price" deals and free personalization to capture early Christmas shoppers.

• Added New Scotty Cameron Putters to the "Just Landed" navigation menu.
• Added a "Deals of the Week" section under the clothing category.
• Expanded the shoe brand list to include Skechers, New Balance, Ecco, Greg Norman, G/FORE, and Reebok.
• Moved the "Gear Up For Autumn" link to a different position in the menu.
• Removed the large cookie privacy banner text from the top of the page.

American Golf is updating its inventory for the new season. They are highlighting high-end equipment and seasonal deals to attract golfers looking for premium gear or autumn savings.

• Replaced the simple cookie banner with a detailed "Consent Preferences" center.
• Added specific toggle options for Functional, Analytics, Performance, and Advertisement cookies.
• Updated the privacy headline from a generic statement to "We value your privacy."
• Added a "Customise" button to the main cookie prompt to allow users to opt-out of specific tracking categories.

The website has updated its data privacy interface. This gives users more granular control over how their data is used for ads and tracking, which is a key part of staying compliant with UK privacy laws.