What American Golf changed

• Added Srixon ZXi Irons and Srixon ZXi RKT Woods to the "Just Landed" menu.
• Removed "Pre-Order" status from the Advent Calendar, moving it to active stock.
• Replaced Under Armour Phantom shoes with Adidas S2G in the featured shoe collections.
• Added a new category for Golf Ball Markers under the Balls menu.
• Removed New Scotty Cameron Putters and FingaGolf from the primary "Just Landed" navigation.

The store has updated its "Just Landed" section to feature the latest Srixon ZXi irons and woods. This indicates a shift in seasonal inventory focus toward new hardware releases and holiday gifting.

• Added a pre-order link for the American Golf Luxury Christmas Advent Calendar.
• Launched a "Buy One Get One Half Price" promotion on Golfino clothing.
• Added a "Free Personalisation" offer for Srixon golf balls.
• Updated the shoe collection by replacing Nike Jordan 1 with Reebok Club C.
• Updated the club collection by replacing PING S259 with Wilson DYNAPWR.
• Removed Axglo from the new brand arrivals section.

The competitor is shifting to holiday season sales and high-value gift items. They are also using "Buy One Get One Half Price" deals and free personalization to capture early Christmas shoppers.

• Added New Scotty Cameron Putters to the "Just Landed" navigation menu.
• Added a "Deals of the Week" section under the clothing category.
• Expanded the shoe brand list to include Skechers, New Balance, Ecco, Greg Norman, G/FORE, and Reebok.
• Moved the "Gear Up For Autumn" link to a different position in the menu.
• Removed the large cookie privacy banner text from the top of the page.

American Golf is updating its inventory for the new season. They are highlighting high-end equipment and seasonal deals to attract golfers looking for premium gear or autumn savings.