What Allo changed

• The entire product catalog, including smartphones, power stations, and electronics, has been replaced by a Cloudflare security block page.
• Navigation links for promotions, stores, and loyalty programs are no longer visible.
• The site now displays a "Why have I been blocked?" message and a request for a Ray ID to resolve access issues.

The website is currently inaccessible to automated tools or specific regions due to a security firewall. This prevents customers and competitors from viewing products, prices, or the catalog.

• Added a new category link for the Xiaomi Redmi 17 smartphone.
• Added a specific section for Apple MacBook laptops in the navigation menu.
• Included links for new MacBook models including MacBook Neo and M5 series.
• Removed the "New Samsung Galaxy" highlight from the top of the category list.
• Cleaned up formatting and spacing in the "Keep Charged" (Power Bank) section.

The competitor is preparing for new product launches by updating their navigation and category links. This helps them capture search traffic for upcoming devices like the Redmi 17 and new MacBook models.

• Removed the "For drones" (Для дронів) category link from the Charging Stations section.
• A large block of navigation links for Motorola phones and Xiaomi tablets was removed from the end of the content.

The store is refining its navigation for power products. Removing the "For drones" filter suggests a shift in how they categorize backup power or a change in stock focus for that specific use case.