What Alli AI changed

• Added a new "AI Search Visibility Engine" that pre-renders content for 50+ AI crawlers.
• Updated the main headline to include "AI search visibility" alongside SEO automation.
• Added a "Visibility Dashboard" feature to track AI crawler hits in real-time.
• Published a new research report claiming 46% of Fortune 100 sites are invisible to AI.
• Added specific "AI Crawler Enablement" as a top-tier feature in the navigation.

The product is shifting from traditional SEO to "AI Search Optimization." They are targeting the problem of AI bots (like ChatGPT) not being able to read JavaScript-heavy websites.

• Added a large section of 15+ detailed customer testimonials from various industries like real estate, agencies, and e-commerce.
• Included specific metrics in testimonials, such as "17 million code changes" and "300% organic traffic improvement."
• Updated navigation and footer links to remove descriptive title tags (e.g., changing "Features" with a title attribute to a plain link).
• Cleaned up link formatting across the entire homepage for a more streamlined code structure.

The competitor is shifting from a feature-heavy landing page to one that relies heavily on social proof. By adding a long list of specific success stories from agencies and small businesses, they are trying to build trust and prove that their AI automation actually works for different types of users.

• Added a large section of 15 new customer testimonials from various industries (Agencies, E-commerce, Small Business).
• Included specific success metrics in testimonial headlines, such as "17,000,000 code fixes" and "300% organic traffic improvement."
• Updated navigation and footer links to remove descriptive "title" tags from the HTML (e.g., changing "Features 'Features'" to just "Features").
• Cleaned up link formatting across the homepage for case studies and demo requests.

The company is significantly increasing its social proof by showcasing specific results like "17 million code changes" and "300% traffic growth." This builds trust with potential customers who are skeptical of AI-driven SEO results.