What Airtable changed

• Added a new section featuring "Trusted by 500,000+ companies" with specific enterprise logos.
• Added a detailed case study showing how OpenAI uses Airtable AI to track 50+ projects and surface product risks.
• Added a detailed case study showing how eBay triages over 1 million customer insights in real-time using AI.
• Added performance metrics for Publicis Media (70% faster campaigns) and MGA (60% faster brief processing).
• Updated the homepage headline from "Builder speed becomes business momentum" to "Turn builder speed into business momentum."
• Replaced generic "AI Play" templates with specific, results-oriented customer success stories.

Airtable is shifting its marketing to focus on high-scale AI proof points. By showing how companies like OpenAI and eBay use their AI features to triage millions of insights and surface risks, they are positioning themselves as a critical enterprise tool rather than just a simple database.

• Added "AI Plays" as a primary category in the resources menu.
• Introduced specific AI-driven templates including "Brand Checker," "Campaign Concept Generation," and "Customer Insights for Product."
• Updated the homepage headline to emphasize Airtable as the "system of record for companies building what's next."
• Replaced generic customer feedback examples with specific "AI Play" video demonstrations.
• Simplified the value proposition to focus on three pillars: building apps from plain words, automating work with agents, and running on shared data.

Airtable is shifting from a general-purpose database tool to a platform that offers pre-built AI solutions for specific business tasks like brand checking and campaign generation.

• Updated demo dates in the "Intake HQ" and "Resource Allocation" sections to show late October 2026.
• Changed multiple navigation and call-to-action links by removing the "www." prefix (e.g., from www.airtable.com/contact-sales to airtable.com/contact-sales).
• Modified the "Resource Allocation" calendar view to show different employee names and dates for time-off examples.

The site updated its internal link structure and refreshed the dates in its product demonstrations. This keeps the marketing examples looking current and ensures navigation links are consistent across the platform.