What Aikido changed

• Introduced "Rightsized Pentest" pricing ranging from $50 to over $30,000 based on repo analysis.

• Added a "No High or Critical Finding = Don't Pay" guarantee for pentests.

• Expanded the product navigation to include specific industry verticals like FinTech, HealthTech, and Legal Tech.

• Launched several new features including Deep PR Review, AI SAST, and Shadow AI detection.

• Added a real-time "Threat Intel" feed for malware and vulnerability tracking.

• Introduced a credit-based system for advanced AI features in Pro and Advanced plans.

• Added dedicated solution pages for FinTech, HealthTech, HRTech, Legal Tech, and Manufacturing.

• Introduced a "Replaces" section for every module, explicitly naming competitors like Snyk, SonarQube, Checkmarx, and GitGuardian.

• Expanded the product suite with new features: Deep PR Review, AI SAST, Data (DSPM), and Cloud Attack Paths.

• Added IDE integrations for VS Code, Cursor, JetBrains, and Windsurf to catch bugs during coding.

• Updated the homepage to focus on "Everything You Need to Secure Your Code" rather than just "Continuous Security."

• Added new customer story links for Deel and PSG.

• Updated existing customer story links for n8n and Remote.

• Replaced three YouTube video embeds with new versions (Videos 13, 14, and 15).

• Added three new Vimeo video demonstrations targeting specific personas (Developers, Security Teams, and CISOs).

• Inserted a large block of placeholder "Lorem Ipsum" text and template headers, suggesting a site redesign or new content section is in progress.

Aikido is moving away from flat-fee security audits to a dynamic pricing model based on application complexity. This lowers the barrier for small apps while capturing more value from complex enterprise platforms.

Aikido is shifting from a general security tool to a specialized platform for specific markets like FinTech and HealthTech. They are also directly naming competitors they replace, signaling a more aggressive sales strategy to win over users from established tools.

The competitor is aggressively expanding its social proof by adding new customer logos and video demonstrations. They also appear to be testing new page layouts or templates, indicated by the addition of placeholder text and formatting blocks.

• Added a credit-based system (100-200 credits/mo) for Pro and Advanced plans to gate "Deep PR Reviews" and "AI Pentesting."

• Introduced a new "Startup" discount offering up to 30% off for eligible small companies.

• Expanded the product navigation to include specific industry verticals like FinTech, HealthTech, and Legal Tech.

• Added several new features including "Shadow AI" detection, "Code Coverage," and "Data (DSPM)."

• Replaced "Book a Demo" calls to action with "Talk to a Human" messaging.

• Launched "Aikido Threat Intel," a real-time feed for malware and vulnerability threats.

• Added "AI Autofix" for one-click repairs of code vulnerabilities and container issues.

• Launched "Open source license scanning (SBOM)" to track legal risks in software parts.

• Added "Safe Chain" to block malicious code during the installation of developer packages.

• Expanded the platform to include "Deep PR Review" and "AI SAST" for auditing code.

• Created new industry-specific landing pages for FinTech, HealthTech, HRTech, and Legal Tech.

• Added support for multiple languages including Japanese, German, and Portuguese.

• Integrated with more developer tools like Cursor and Windsurf.

The product is shifting from a flat-feature model to a usage-based "credit" system for its most advanced AI capabilities. This allows them to monetize high-compute tasks like deep code analysis and automated pentesting while offering a lower entry price for basic security scanning.

Aikido is moving from just finding security bugs to automatically fixing them. They are also targeting specific industries like FinTech and HealthTech with new compliance tools.

• Added "Aikido Machine" and AI-powered offensive security testing features.

• Introduced a new "Right-sized Pentest" pricing model ($50 to $30,000+) based on app complexity.

• Added a 30% discount offer specifically for startups.

• Expanded industry-specific landing pages for FinTech, HealthTech, HRTech, and Legal Tech.

• Launched "Aikido Threat Intel," a real-time feed for malware and vulnerability threats.

• Added "Deep PR Review" and "AI SAST" as new core product modules.

• Replaced generic "Book a demo" calls to action with "Talk to a human."

• Added a massive list of new modules including AI SAST, Data (DSPM), and Device Protection.

• Introduced "Aikido Threat Intel," a real-time feed for malware and vulnerability threats.

• Expanded IDE support to include Cursor and Windsurf.

• Added specific industry landing pages for FinTech, HealthTech, and Legal Tech.

• Explicitly listed "Replaces" sections for every module, targeting competitors like Snyk, Checkmarx, and GitGuardian.

• Added multi-language support (FR, JP, DE, PT, ES, IT, TR).

• Added a link to a new customer story for Remote.

• Removed the link to the Deel customer story from the top logo section.

• Reorganized the placement of the n8n customer story link.

The competitor is moving from a general security tool to a specialized platform with specific solutions for different industries and advanced AI testing capabilities. They are also introducing a "Right-sized" pricing model that scales based on application complexity, which could attract smaller startups that find traditional pentesting too expensive.

The platform has shifted from a focused security tool to a broad, all-in-one security suite. By explicitly listing competitors they replace (like Snyk and SonarQube), they are positioning themselves as a total replacement for fragmented security stacks.

The company is updating its social proof by swapping out older customer logos for newer, high-profile tech companies like Remote. This suggests they are targeting larger, global-first engineering teams.