What Ahrefs changed

• Removed the "Sign up for Letaido" links and the call-to-action for a free month for Ahrefs customers.
• Removed the "Explore Letaido" buttons and links.
• Deleted a video section related to "Ahrefs Big Data."
• Updated the social proof counter from 23,317 to 23,638 new users.
• Changed the formatting of the "Focus on strategy" text to a header.

Ahrefs has significantly reduced the visibility of Letaido, their AI agent platform. By removing the sign-up links and the "free month" offer for existing customers, they may be pivoting their AI strategy or moving Letaido into a more restricted beta phase.

• The Letaido AI marketing platform section was duplicated, appearing twice in a row on the page.
• The "users joined in the last 7 days" counter decreased from 22,063 to 20,191.

Ahrefs is giving more screen space to their new AI marketing platform, Letaido. They are also showing a slight drop in weekly new user signups, which might signal a cooling in their core SEO tool growth or just normal weekly variance.

• Added a direct sign-up link for Letaido.

• Added a "free month" eligibility check for existing Ahrefs customers.

• Updated video assets for the "Ask Ahrefs" AI assistant and "Big Data" sections.

• Formatted the user growth counter with commas (e.g., "21,280" instead of "21280").

• Added a new section for "AEO Guides" to help users get discovered in AI answers.

• Removed a specific sign-up call-to-action and free month offer for Letaido.

• Renamed the "Guides" section to "SEO Guides" to differentiate them from the new AI-focused content.

• Updated the social proof counter from 20,166 to 21,280 new users.

• Replaced and removed specific video assets related to brand visibility and big data.

Ahrefs is actively converting its existing user base to its new AI agent platform, Letaido, by offering a financial incentive (one free month). This signals a push to move SEO professionals into broader AI-driven marketing automation.

Ahrefs is shifting focus from traditional SEO to "Answer Engine Optimization" (AEO). This shows they are prioritizing how brands appear in AI chatbot answers like ChatGPT and Perplexity, rather than just Google search results.