What Aha! changed

• Added a new primary headline: "Automate how your team builds."
• Added a new sub-headline: "Use AI to set strategy, complete discovery, and create prototypes."
• Updated the "Build what customers love" section to include "Go from product discovery to delivery with AI."
• Positioned the platform as a "product operating system" for both teams and AI agents.

Aha! is shifting its core value proposition from just "organizing" product work to "automating" it with AI. This signals a move toward AI-driven workflows for strategy, discovery, and prototyping.

• A new link for "AI information page" was added to the Company section in the website footer.

Aha! is increasing transparency around how they use AI. This helps them build trust with enterprise customers who worry about data privacy and how AI models are trained.

• Added a featured announcement for a new Aha! desktop app for Mac and Windows.
• Updated the "Trending" section to highlight 40+ AI skills for their assistant, Elle.
• Introduced "scheduled AI tasks" as a new capability within the software.
• Replaced several blog links to focus on AI Builder Day winners and turning spreadsheets into applications.

Aha! is moving beyond the browser to provide a more permanent presence on user desktops. This improves accessibility and helps keep their tool at the center of a product manager's daily workflow.