What Affinity changed

• Removed the specific section detailing high-volume dealflow for Venture Capital.
• Removed mentions of tracking founder relationships over long periods.
• Removed descriptions of how scout and co-investor networks are systematized.
• Removed bullet points regarding firm-wide founder tracking and automatic warm intros from scouts.
• Removed the mention of thematic sourcing specifically for VC funds.

The removal of specific Venture Capital (VC) use cases suggests a shift in focus or a simplification of their messaging. They are moving away from highlighting how they manage founder relationships and scout networks.

• Most website links were changed from www.affinity.co to affinity.co.
• Added a new "Iframe is blocked" message for users who do not accept cookies.
• Updated the cookie consent tool to recognize and honor Global Privacy Control (GPC) signals.
• Reordered the display of customer success stories on the homepage.

The company has moved its primary web traffic from a "www" subdomain to its root domain. They also updated their privacy tools to follow Global Privacy Control (GPC) signals, which affects how they track users.

• Replaced the "Private Capital Predictions Webinar 2026" with a new webinar titled "Put your data to work."
• Updated almost all internal website links to remove the "www." prefix (e.g., changing www.affinity.co to affinity.co).
• Removed a large section of duplicate cookie consent and tracking descriptions from the bottom of the page.

The company is shifting its featured educational content from general 2026 predictions to a specific focus on data utility. This suggests they are prioritizing helping users get immediate value from their existing information.