What ADP changed

• The "Get Pricing" link in the 3-months-free banner now points to the specific small business payroll packages page instead of the homepage.

• The "Diversity, Equity & Inclusion Toolkit" resource link now redirects to the small business payroll packages page.

• The "Paycheck Protection Program Guide" resource link now redirects to the small business payroll packages page.

• The "Awards" link in the "What Others Say" section now redirects to the small business payroll packages page.

• The "I am looking for..." search prompt was removed from the navigation area.

• The "3 months FREE" promotional banner for small business payroll has been removed.

• The specific offer deadline of 10/22 was deleted.

• Several navigation links (Awards, DEI Toolkit, PPP Guide) were updated to point to the "About ADP" page instead of the root domain.

• The "Get Pricing" button was moved to a different position in the header.

• The homepage now features 2025 and 2026 "World's Most Admired Companies" recognition from Fortune.

• Added a new, detailed "What We Offer" navigation structure.

• Included direct links and descriptions for Payroll, Time & Attendance, and Talent management.

• Added a dedicated section for AI Capabilities and Responsible AI.

• Expanded the "Products by Name" list to include specific brands like RUN, TotalSource, and Workforce Now.

• The footer or "About" section appears to have been truncated or simplified in this version.

ADP is funneling traffic from general resource links and promotional banners directly into their small business payroll pricing and package comparison page. This suggests a push to convert visitors into leads for their specific 1-49 employee service tier.

ADP has ended a major promotional discount for small businesses. This suggests a shift away from aggressive price-based acquisition, potentially giving competitors an opening to win over price-sensitive customers.

ADP has significantly expanded its main navigation menu. By adding direct links to specific services like Payroll, Talent, and AI Capabilities, they are making it easier for visitors to find individual products without clicking through multiple pages.

• The "Get Pricing" button in the top banner now links directly to the small business payroll packages page instead of the homepage.
• The "Diversity, Equity & Inclusion Toolkit" and "Paycheck Protection Program Guide" links were updated to point to the payroll packages page.
• The main navigation was expanded to include more detailed sub-menus for Payroll, Time & Attendance, Talent, and Benefits.
• The "I am looking for..." search prompt was removed from the top of the page.

ADP is funneling more traffic directly to their small business payroll package comparison page. This suggests they are prioritizing conversion for companies with 1–49 employees by reducing the number of clicks needed to see specific pricing and plans.

• The "3 months FREE" promotional banner for small business payroll has been removed.

• Multiple navigation links for "Awards" and "Get Pricing" now redirect specifically to the WorkMarket product page.

• The "Diversity, Equity & Inclusion Toolkit" link was updated from a generic homepage link to a specific resource page.

• The "Paycheck Protection Program Guide" link was changed to point to the WorkMarket product page.

• Large sections of the footer and navigation menus were reorganized or truncated in the latest version.

• Replaced the interactive "find a solution" questionnaire with a comprehensive products directory.

• Added a new "Services" table for RUN, Workforce Now, and Lyric HCM to show exactly what features are included.

• Grouped offerings into three clear categories: Industry-leading platforms, HR outsourcing, and Add-ons.

• Highlighted specific sub-brands like Wisely (paycards), DataCloud (analytics), and SmartCompliance.

• Updated the sales phone number to 844-754-0117.

• Added a new multi-step lead capture form for "Get Started" requests.

• Updated the "Get Pricing" links to point directly to the small business payroll packages page instead of the homepage.

• Expanded the "What We Offer" navigation menu to include detailed sub-sections for Payroll, Talent, and AI Capabilities.

• Removed the "I am looking for..." search prompt from the top of the page.

• Added a specific link for the "Diversity, Equity & Inclusion Toolkit" in the resources section.

• Updated the "Paycheck Protection Program Guide" link to redirect to payroll package pricing.

• Removed the interactive product selection tool and "3 months free" promotional offer from the top of the page.

• Replaced product-specific sections for small, mid, and large businesses with a corporate "Who we are" and "What we do" narrative.

• Added a featured video and a personal message from CEO Maria Black.

• Introduced a large section dedicated to awards and industry recognition, including the 2026 Fortune® World’s Most Admired Companies™ list.

• Added new sections focusing on data security, privacy, and corporate social responsibility.

• Updated the primary sales contact number and removed the "Get Pricing" button from the main header area.

The removal of a major promotional discount suggests a shift in sales strategy. ADP may be moving away from price-based competition for small businesses to focus on the value of their specific product features.

ADP has moved from a question-based homepage to a structured product catalog. This makes it easier for customers to compare their different software and outsourcing options side-by-side.

ADP is making it easier for small business owners to find specific pricing and package details. By updating navigation links and removing generic search prompts, they are pushing users directly toward their conversion-focused payroll package pages.

ADP has shifted its main page from a direct sales and product-selection tool to a high-level corporate overview. This moves the focus away from immediate lead generation and toward brand authority, security, and long-term stability.