What ADP changed

• Replaced the "Experience better HR and payroll" questionnaire with a comprehensive "What we offer: ADP products" catalog.

• Organized products into three clear categories: Payroll & HCM Platforms, HR Outsourcing Platforms, and Add-ons.

• Added specific service grids for RUN Powered by ADP, ADP Workforce Now, and ADP Lyric HCM to show exactly what features are included.

• Introduced "ADP Global Payroll" and "ADP SmartCompliance" as prominent standalone offerings.

• Updated the primary sales phone number to 844-246-2152.

• Added a new lead generation form that includes a marketing contact consent checkbox.

• The "Talk to sales" phone number was changed from 888-698-7879 to 833-623-2115.

ADP has moved from a questionnaire-style landing page to a structured product catalog. This makes it easier for potential customers to compare their different software platforms and outsourcing services side-by-side.

A change in a primary sales phone number often indicates a shift in lead routing, a new call center partner, or an update to tracking systems for inbound sales performance.

• Added a promotional banner offering "3 months FREE" for small business payroll sign-ups through October 22nd.
• Updated the sales phone number from 844-931-2615 to 888-698-7879.
• Replaced a generic "Awards and recognition" carousel with a new section highlighting "Unlimited AI potential" and human expertise.
• Added detailed product link lists for three specific segments: Small Business (1-49), Midsized (50-999), and Large Business (1000+).
• Updated value propositions for each segment, focusing on "reliability" for small businesses and "people performance" for large enterprises.

ADP is aggressively targeting the small business market with a time-sensitive financial incentive. They have also redesigned their homepage to show specific product lists for different business sizes, making it easier for prospects to see exactly what they offer.

• The homepage was replaced with a dedicated landing page for WorkMarket.

• Added automated onboarding features for verifying tax IDs, W-9s, and bank info.

• Introduced "Labor Clouds" to organize contractors by skills, location, and certifications.

• Added automated 1099-NEC filing and invoice generation.

• Updated the sales contact number to 800-237-0830.

• Integrated global payment options for contractors in and outside the US.

• Added a promotional banner offering "3 months FREE" for small business payroll sign-ups.

• Set an expiration date of 10/22 for the free payroll offer.

• Updated several navigation links (like the DEI Toolkit and Awards) to redirect users to the small business payroll packages page.

• Expanded the "What We Offer" menu to include detailed sub-sections for Payroll, Talent, and Benefits.

• The main "Talk to Sales" phone number changed from 800-225-5237 to 844-931-2615.

• This update was applied to both the header call-to-action and the contact modal at the bottom of the page.

• A small text fragment in the footer navigation was shortened from "Product" to "Pro."

ADP is shifting focus from traditional payroll to the "gig economy" by integrating WorkMarket. This allows businesses to manage, verify, and pay 1099 freelancers and independent contractors globally within the ADP ecosystem, directly competing with specialized freelancer management platforms.

ADP is aggressively targeting small businesses with a limited-time discount. This could attract price-sensitive customers who are currently comparing payroll providers.

A change in a primary sales phone number often indicates a shift in lead routing, a new call center partner, or a specific tracking campaign for their main website traffic.