What Adobe changed

• Added a specific commitment to agentic commerce protocols and standards.
• Introduced "Adobe Brand Concierge" and "Catalog Agent" as tools for conversational shopping.
• Added "developer agents" to help teams build apps and migrate extensions faster.
• Updated the FAQ section to include detailed explanations of agentic commerce and AI merchandising features.
• Removed a large amount of top-level navigation and marketing boilerplate to focus the page on AI-driven commerce capabilities.

Adobe is positioning its commerce platform for a future where AI agents (like those from Google or OpenAI) handle shopping tasks. This signals a shift from traditional web storefronts to "agentic" discovery and automated purchasing.

• Removed detailed product menu for all Adobe products.

• Removed specific links for Adobe Commerce features, integrations, use cases, pricing, and resources.

• Removed "New Release" section about Adobe Commerce offerings.

• Removed detailed descriptions of "Lightning-fast storefronts," "Real-time personalization," "Simplified development," "Limitless growth," and "Accelerated B2B sales."

• Removed customer success story metrics and links.

• Changed some internal links from www.adobe.com to business.adobe.com.

• Added new FAQ sections about security, global expansion, customer support, and training.

• Added a "Thank you" message for interest in Adobe Commerce.

• The main headline for "Acrobat Studio" changed from "Meet the new" to "Introducing".

• The description of Acrobat Studio changed to highlight "AI-powered workspaces, personalized AI Assistants".

• The "Trusted PDF tools" section now says "Everything you need for completing PDF document tasks, in one place."

• The "Unlock insights and next steps with PDF Spaces" section now mentions "AI-powered workspace" and "top platform for collaborating on shared project files".

• The "Easily create standout content with Adobe Express" section now says "Polish your content with easy-to-use design tools and custom AI images in Acrobat Studio."

• The "Spot the difference" feature description changed to "fast document review processes".

• The business contact phone number changed from "800-915-9430" to "+44 2073650733".

• Pricing for "Acrobat Pro for teams" and "Acrobat Studio for teams" now shows a "Save 7.5% your first year with 3 or more licenses" offer.

• The "Finding a place to call home is easier with AI" section changed to "See how real estate agent Angi Ciccarelli uses Acrobat as a platform for processing multiple PDF files."

Adobe Commerce simplified its main page. It removed many details about features, integrations, and resources. This makes the page less busy.

This change shows a focus on AI tools for document work.

• Removed "Featured products" section from the main menu.
• Removed specific product listings like "GenStudio for Performance Marketing," "Experience Manager Sites," "Commerce (Magento)," "Real-Time CDP," "Adobe Analytics," "Creative Cloud," "Adobe Express," "Photoshop," "Premiere Pro," "Adobe Firefly," "Frame.io," "Substance 3D," "Journey Optimizer," "Journey Optimizer B2B Edition," "Marketo Engage," "Adobe Acrobat," "Adobe Acrobat Sign," and "Workfront" from the main menu.
• Removed "Resources" section from the main menu.
• Removed "AI at Adobe" section from the main menu.
• Removed "Features" and "What we solve" sections from the Campaign product menu.
• Added a new link to "Marketo Configurator" in the "Recommended for you" section.
• Added a "Success content" message about submitting a request.

This change makes the main menu simpler. It removes many links to other Adobe products.