What Adecco changed

• Added a "CV Maker" tool link to the main header and the candidate footer section.
• Updated the 2027 Salary Guide survey to include a $100 Amazon eGiftcard prize draw.
• Changed the survey link to a direct Formstack URL to capture employee data.

Adecco is increasing its focus on candidate acquisition by offering a free tool and a gift card incentive. This helps them collect more user data and build a larger talent pool for their clients.

• Added a new "For Job Seekers" section to the homepage.
• Launched a "Create Your CV" tool to help candidates build resumes.
• Started a call for input for the "2027 Salary Guide" to collect user experience data.
• Added a "For Employers" heading to clearly separate business services from candidate tools.
• Added a new resource section for job search strategies.

Adecco is moving beyond simple job listings by offering free tools to attract job seekers. By collecting data for a 2027 salary guide and offering a CV builder, they are building a larger database of active candidates and proprietary market data.

• Added a prominent call-to-action for the "Adecco Australia Salary Guide 2026."
• Expanded the homepage with a massive footer and navigation section detailing 17 different industry specializations.
• Added specific links for service types including Permanent Recruitment, Flexible Placements, and Recruitment Process Outsourcing (RPO).
• Updated the hero section text to "Adecco works for everyone" with a new "Get In Touch" button.
• Included a detailed cookie consent and privacy preference center.

Adecco is positioning itself as a market leader by releasing forward-looking salary data. They are also significantly expanding their website navigation to highlight specific industry specializations and service types like RPO and Japanese Talent Solutions.