What Adapty changed

• Updated the "User Acquisition" section with new visual layouts for attribution and campaign tracking.
• Changed the call-to-action text on the demo paywall from "Start free trial" to "Continue."
• Added "Build quizzes" to the description of their web funnel builder.
• Updated the status text in the product demo from "All changes saved" to "Building your flow."

The competitor is refining how they present their "web-to-app" and ad attribution features. This suggests they are focusing more on helping app developers find users outside of the standard app stores.

• Moved the HubX testimonial ("support us as we continued to scale") to a new position on the page.
• Relocated the Pregnancy+ quote regarding compounding revenue growth.
• Shifted the Quiet app testimonial about testing prototypes and LTV analytics.

The product team is likely testing which customer success stories resonate best with visitors. They are moving specific quotes from HubX, Pregnancy+, and Quiet to different positions to see if it improves how they explain their value.

• Added visual data tables showing revenue and subscriber counts for Meta, Apple Ads, Google Ads, and TikTok.
• Added a live "Subscription events" feed preview showing trial starts and renewals connected to ad platforms.
• Added a detailed "Ad campaigns" view showing how specific keywords and creatives match to paywalls.
• Updated the call-to-action text on the demo paywall from "Continue" to "Start free trial."
• Removed the "AI Studio" case study from the footer.
• Changed "Localizations" to the singular "Localization" in the product menu.

The website now shows specific examples of how ad campaign data, revenue by source, and subscription events look inside the platform. This makes the value of their user acquisition tools much clearer to potential customers.