What Adapty changed

• Added detailed data tables showing revenue by campaign for Meta, Apple Ads, Google Ads, and TikTok.
• Added live subscription event feeds showing trial starts and renewals connected to ad platforms.
• Updated the paywall builder demo text from "Continue" to "Start free trial 7 days free, then $39.99 / year."
• Reorganized the "User Acquisition" section to show visual proof of attribution and campaign earnings.
• Changed status text in the builder from "Building your flow" to "All changes saved."

The competitor is making their marketing tools look more powerful. They are showing exactly how they track money from ads on Meta, TikTok, and Google. This helps them convince app owners that their tool is better for finding high-paying users.

• Updated the "User Acquisition" section with new visual layouts for attribution and campaign tracking.
• Changed the call-to-action text on the demo paywall from "Start free trial" to "Continue."
• Added "Build quizzes" to the description of their web funnel builder.
• Updated the status text in the product demo from "All changes saved" to "Building your flow."

The competitor is refining how they present their "web-to-app" and ad attribution features. This suggests they are focusing more on helping app developers find users outside of the standard app stores.

• Moved the HubX testimonial ("support us as we continued to scale") to a new position on the page.
• Relocated the Pregnancy+ quote regarding compounding revenue growth.
• Shifted the Quiet app testimonial about testing prototypes and LTV analytics.

The product team is likely testing which customer success stories resonate best with visitors. They are moving specific quotes from HubX, Pregnancy+, and Quiet to different positions to see if it improves how they explain their value.