What Ada changed

• The primary call-to-action (CTA) was changed from "Speak to an expert" to "Book a demo" across the homepage and navigation.
• The lead capture form field "expected customer contact volume" was renamed to "Annual customer support ticket volume."
• A top-of-page announcement banner for "Ada Computer" was removed.
• The live counter for "Total engaged customer conversations" was updated with a higher number.

Ada is moving from a consultative sales approach to a product-led demonstration focus. By changing their lead capture form to ask for "Annual customer support ticket volume," they are likely trying to qualify leads faster based on scale and potential ROI.

• Introduced a new product called Ada Computer that allows AI agents to use API, Code, and MCP tools.
• Shifted messaging from "answering questions" to "completing customer tasks."
• Added a new "Platform" navigation section featuring Playbooks, Integrations, and Trust & Safety.
• Published new research titled "Agentic CX in 2026" to position themselves as industry thought leaders.
• Added several new case studies (Loop Earplugs, Life360, Monday.com) highlighting specific ROI and labor savings.

Ada is moving beyond simple chat responses. Their AI agents can now use APIs and code to complete actual tasks in other business systems, making them more useful for complex customer service needs.

• Added a new product called Ada Computer to the main navigation and hero section.
• Updated the homepage headline to focus on completing tasks rather than just answering questions.
• Introduced technical capabilities including API, Code, and MCP (Model Context Protocol) tools.
• Removed a promotional banner for a past webinar about retail returns.
• Simplified lead capture forms by removing several tracking and volume-related fields.

Ada is moving beyond just answering questions to performing actual tasks using APIs and code. This shifts their product from a chatbot to an "agentic" tool that can execute workflows in other business systems.