What Acuity Scheduling changed

• Added a new headline: "See it through your client's eyes."
• Added a new subheadline: "A simple, branded booking flow from start to finish."
• Added a new "Get started" call-to-action button at the top of the industry solutions section.

Acuity is shifting its messaging to emphasize the "client experience" and "branded booking flows." This suggests they are targeting small businesses that care deeply about their professional image and how their customers perceive the booking process.

• Removed the top headline "See it through your client's eyes."
• Removed the sub-headline about simple, branded booking flows.
• Removed the primary "Get started" button at the very top of the page.
• The industry solution links (Beauty, Business Services, etc.) are now the first elements visible.

The page now starts directly with industry-specific links. This suggests a shift toward getting users to select their specific business type immediately rather than reading a general value statement.

• Added a new section called "Real results from professionals just like you."
• Included five specific customer testimonials with photos and business names.
• Added links to full case study stories for fitness, education, beauty, and business services.
• Removed a large section of text that listed many different business categories.
• Removed a 20% off discount code that was previously at the top of the page.
• Simplified the main headline to focus on the "client's eyes" and the booking flow.

The website now uses real social proof to show how different types of businesses use the tool. This helps potential customers see exactly how the software solves problems for people in their specific industry.