What Acuity changed

• Added a "Free Quarterly Tax Calculator" to the Tools section in the main navigation menu.
• Added a "Free Quarterly Tax Calculator" to the Tools section in the footer navigation.

Acuity is using a new free tool to capture leads from small business owners who need help with estimated tax payments. This helps them find potential customers early in the tax cycle.

• Added a new "Tools" section to the website navigation.
• Launched the "State Income Tax Nexus Screener" as a new lead generation tool.
• Moved the "Free Financial Health Score" from the Resources section into the new Tools section.

Acuity is using free interactive tools to capture leads. By adding a tax nexus screener, they are targeting business owners worried about complex multi-state tax rules.

• Added a cookie consent banner at the top of the page.
• Included text explaining the use of tracking technologies for marketing and user experience.
• Added an "Accept" button for user consent.

The addition of a formal cookie consent banner suggests the company is updating its data privacy compliance and tracking transparency for visitors.