What ABOUT YOU changed

• Added a countdown timer and banner for "ABOUT YOU Fashion Week" offering up to 40% off.
• Updated the Live Shopping feature from "Outdoor Style" to "Halloween Workwear Chic."
• Added "tennis & padel" as a specific category under the Sports menu.
• Replaced several featured brands and collections, including adding "CITA MAASS" and "DAN FOX APPAREL."
• Updated the sneaker release highlight from Nike Air Force 1 to Puma Suede Bloom.
• Changed featured "Outfit Inspiration" looks to focus on autumn styles like grey coats and black suits.

The site has shifted to a high-urgency sales mode with a countdown timer and a specific "Fashion Week" promotion. They are also updating their sports categories and featured influencer collections to match seasonal trends like Halloween and tennis.

• Added a new exclusive drop: "AMALY by Amira Aly."
• Removed the "MYLAVIE by Sarah Harrison" collection from the main navigation and exclusive brands list.
• Updated the "Current Trends" section from "Moody Romance" to "Texturemaxxing."
• Changed the featured sneaker release to the Nike Air Force 1 '07 "Florette."
• Swapped several "Top Brands" and "Trending Brands," adding names like Lauren Ralph Lauren, PIECES, and REPLAY.
• Replaced "Tennis & Padel" with "Yoga" in the Sportswear category menu.
• Updated "Outfit Inspiration" looks, moving from autumn coats to elegant black sets and leather jackets.

The store updated its main celebrity "drops" and exclusive brands. This shows a shift in their marketing focus toward new influencer partnerships and seasonal trends like "Texturemaxxing."

• Added a new promotional banner with code "NEW10" for 10% off.
• Added a "Your first order?" section to capture new customers.
• Updated the Live Shopping feature from "Red & Pink" to "Outdoor Style with Helene."
• Swapped several featured brands, including adding "Guido Maria Kretschmer Women" and "Rieker."
• Replaced "Trending Brands" with a new list including "Jack Wolfskin" and "Thomas Sabo."
• Added a large SEO text section at the bottom titled "Own Your Style with ABOUT YOU" covering Oktoberfest and layering trends.
• Added a language switcher (DE/EN) to the top navigation.

The store is using a new time-limited discount code and a "first order" incentive to drive immediate sales. They have also refreshed their featured brands and shoppable video content to align with autumn trends.