What ABOUT YOU changed

• Replaced the "Classic Tops" featured category with "Snowboots."
• Swapped the main brand spotlight from Levi’s to Adidas Originals.
• Updated the "Current Trends" story from "Fluffy Feet" to "Lena's Autumn Favorites."
• Changed the Live Shopping feature from "Pop Culture Character Looks" to "Deluxe Home Style with Julia."
• Added new brands to the trending and exclusive lists, including Copenhagen Studios, Zavetti Canada, and Cholidou.
• Introduced a new "From our community" section featuring a product carousel for the brand sockenkauf24.

The store is moving away from fall styles and general tops to promote winter-specific footwear and high-demand athletic brands. This signals a seasonal inventory shift to capture early winter shoppers.

• Replaced the "Fashion Week" 40% off banner with a new Levi’s® "Belonging in Motion" campaign.
• Updated Live Shopping from "Halloween Workwear" to "Pop Culture Character Looks."
• Changed the featured Exclusive Drop from Dan Fox Apparel to Kamila Šikl.
• Updated "Outfit Inspiration" to feature Lorena Rae instead of Andrea Trgovčević.
• Added a new "Impact Reduction" link to the top navigation.
• Rotated "Trending Brands" to include Karo Kauer and Dr. Martens.

The site has shifted from a broad "Fashion Week" discount focus to specific brand collaborations and seasonal trends. This indicates a move toward high-margin brand storytelling rather than pure price-based competition.

• Added a countdown timer and banner for "ABOUT YOU Fashion Week" offering up to 40% off.
• Updated the Live Shopping feature from "Outdoor Style" to "Halloween Workwear Chic."
• Added "tennis & padel" as a specific category under the Sports menu.
• Replaced several featured brands and collections, including adding "CITA MAASS" and "DAN FOX APPAREL."
• Updated the sneaker release highlight from Nike Air Force 1 to Puma Suede Bloom.
• Changed featured "Outfit Inspiration" looks to focus on autumn styles like grey coats and black suits.

The site has shifted to a high-urgency sales mode with a countdown timer and a specific "Fashion Week" promotion. They are also updating their sports categories and featured influencer collections to match seasonal trends like Halloween and tennis.