What 6sense changed

• Updated the main navigation to group features under a new "6AI" category.
• Changed several product URLs to include "-old," signaling a transition to new versions of their Revenue Marketing and Sales Intelligence pages.
• Added a new "see 6sense in action" section to the homepage.
• Cleaned up site-wide links by removing "www." from internal URLs for a more consistent domain structure.
• Replaced a generic B2B marketing guide link with a direct call to action for their latest Forrester Wave report.

The competitor is reorganizing their site to put AI-driven features like Email Agents and Sales Copilot at the center of their product story. They are also moving older platform pages to "old" URL paths, suggesting a major shift in how they want customers to see their technology.

• Updated all main navigation links (Why 6sense, Products, Solutions, Resources) to include "www."
• Changed internal links for key features like Revenue Marketing, Sales Intelligence, and Predictive Modeling to the "www" subdomain.
• Modified footer and blog category links to point to the "www" version of the site.
• Truncated a small section of descriptive text in the Omnichannel Marketing Guide section.

The company is moving all primary navigation and product links from the root domain to the "www" subdomain. This is a technical SEO and infrastructure update that ensures consistent tracking and user experience across their platform.

• Updated research statistics in the Omnichannel Marketing Guide section.
• Added specific details stating buying committees average 11 people.
• Clarified that hundreds of touches occur across a single buying cycle.
• Standardized website URLs by removing "www." from internal navigation links.

6sense is updating its core marketing narrative with specific data points about buying committee sizes and touchpoints. This helps them justify the need for their automation and AI tools to manage complex sales cycles.