What 1StopVAT changed

• Removed the _ga and _ga_# Google Analytics cookies from the main domain list.
• Added the _gcl_au cookie for Google AdSense to test ad efficiency.
• Changed the number of "Necessary" cookies from 57 to 55.
• Changed the number of "Marketing" cookies from 43 to 44.
• Updated descriptions for how marketing efficiency is measured in the cookie policy.

The site changed how it tracks visitors and measures marketing. They removed some Google Analytics cookies and added new Google AdSense tracking. This shows they are changing how they find and follow new customers.

• Added a new footer or navigation section with links to "Our story," "Career," "Client stories," and "Refer a company."
• Added a direct link to "Pricing Information."
• Updated the cookie consent manager with new tracking scripts, including Google reCAPTCHA and additional marketing pixels.
• Increased the number of necessary cookies from 54 to 57 and marketing cookies from 34 to 36.

The company is expanding its navigation to include growth-focused pages like a referral program and client stories. This suggests they are shifting focus toward customer acquisition and social proof.

• The "Contact us" link was shortened from a long tax-focused URL to a simple "/contact/" page.
• The link to the 1stopvat X (Twitter) profile was removed from the page.
• The partner link for Flex was updated to a direct subfolder link.

The company is cleaning up its navigation and social media presence. They simplified how users reach them and removed a link to their X (formerly Twitter) profile.