155 launches instant self-service game demos 155.io removes Footfall game and partner section
Replaced the entire long-form homepage with a streamlined "Instant Access" demo landing page.
Removed all sections detailing company history, "Provably Fair" technology, and partner logos.
Deleted the extensive "In the Press" section containing two years of media coverage.
Added a self-service demo form that provides a 7-day access link to a live lobby with "fun money."
Published specific "Max Win" multipliers for 12 different games, including Rush Hour, Footfall, and Stairpong.
Removed the "Footfall" game section, including its 94% RTP and Max Win details.
Removed the "Our Partners" section that listed live operators and aggregators.
Removed the "Game Previews" list which included titles like Snow Run, Duck River, and Rush Hour.
Reorganized the "In the Press" section into a more compact layout.
155 is removing sales friction by letting potential partners test their "real-world chaos" games immediately. This shift from a marketing-heavy homepage to a direct-access demo portal suggests they are prioritizing lead conversion and product-led growth over brand storytelling.
The removal of a specific game title (Footfall) and the "Our Partners" section suggests a shift in product focus or a cleanup of the homepage to prioritize their core "Real-World Games" messaging.