October 1, 2025 ongoing Get alerts for apple.com

Summary: Apple adds iPhone 16 and iPhone 16e to lineup

Why It Matters: Apple added new iPhone models. This means more choices for customers.

What Changed:

  • The navigation menu was greatly expanded to include more detailed sections for "Shop," "Quick Links," "Shop Special Stores," "Explore Mac," "Shop Mac," "More from Mac," "Explore iPad," "Shop iPad," "More from iPad," "Explore iPhone," "Shop iPhone," "More from iPhone," "Explore Watch," "Shop Watch," "More from Watch," "Explore Vision," "Shop Vision," "More from Vision," "Explore AirPods," "Shop AirPods," "More from AirPods," "Explore TV & Home," "Shop TV & Home," "More from TV & Home," "Explore Entertainment," "Support," "Shop Accessories," "Explore Accessories," "Explore Support," "Get Help," and "Helpful Topics."
  • The "Available starting 9.19" text was removed from all product announcements.
  • The "Pre-order" button was changed to "Buy" for all product announcements.
  • New iPhone models, iPhone 16 and iPhone 16e, were added to the "Explore iPhone" section.
  • The Apple TV+ section was updated with new streaming content.
  • The Apple Footer content was truncated in the new version.
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