Summary: Siena Memory is a new product.

Why It Matters: This shows a new focus for the company.

What Changed:

• The website changed its main message from "Mabel Discover how Siena boosts revenue" to "Meet Siena Memory⎯The First Agentic Intelligence Layer."
• The old website talked about "Siena AI logo." The new website talks about "Siena Memory."
• The old website had a section called "The #1 Empathic AI CX agent." The new website has a section called "Meet Siena Memory⎯The First Agentic Intelligence Layer."
• The old website showed customer service examples with names like Mabel, Yogi, and Jessie. The new website shows new examples with different conversations.
• The old website listed features like "LLM Infrastructure" and "Data & Security First." The new website lists features like "Drive sales with generative product recommendations" and "Scale social media engagement."
• The old website had a section about "Happy customers. People are talking." The new website has more customer stories and testimonials.
• The old website had a section for "FAQ & product knowledge." This section is gone.
• The old website had a section for "Social media & community." This section is gone.
• The old website had a section for "Conversational SMS and WhatsApp." This section is gone.
• The old website had a section for "Order tracking and shipping edits." This section is gone.
• The old website had a section for "Returns, refunds, and exchanges." This section is gone.
• The old website had a section for "Subscription management." This section is gone.
• The old website had a section for "Purchase options." This section is gone.
• The old website had a section for "A new standard in CX." This section is gone.
• The old website had a section for "The world's most human-like AI." This section is gone.
• The old website had a section for "One platform, infinite possibilities." This section is gone.
• The old website had a section for "Commerce integrations." This section is gone.
• The old website had a section for "Making conversations that count." This section is gone.
• The old website had a section for "Take your customer experience to new heights." This section is gone.
• The old website had a section for "productsInsightsSentiment analysis onlineVoice of customer softwareCustomer feedback analytics software." This section is gone.
• The new website added a section called "The commerce agent your CX team was missing."
• The new website added a section called "Brand intelligence that unlocks growth at scale."
• The new website added a section called "Unify your brand voice across all channels."
• The new website added a section called "The agentic commerce platform."
• The new website added a section called "Automate post-purchase complex workflows."
• The new website added a section called "Put subscription management on autopilot."
• The new website added a section called "Enhance human collaboration & agent assist."
• The new website added a section called "Enterprise-grade safety and brand control."
• The new website added a section called "Integrate with your existing stack."
• The new website added a section called "Custom Apps."