Summary:
Euro Car Parts launches PAYDAY20 discount code
Why It Matters:
The competitor is using a time-sensitive "Payday" promotion to drive high-volume sales at the end of the month. They are also bundling specific items like brake pads and discs to increase the total amount customers spend.
What Changed:
- Added a "PAYDAY20" promo code for 20% off car parts when spending over £60.
- Introduced a 30% discount for buying brake pads and brake discs together.
- Added a countdown timer showing the deal ends in 2 days.
- Updated the homepage layout to prioritize these "Payday Savings" over individual product listings.
- Changed the "Latest Offers" section to a "Top Trending" section.