Summary: Trilogy Jewellers launches watch consignment and asset lending

Why It Matters: The competitor is shifting focus from just selling watches to helping customers unlock cash from their collections. This suggests they are trying to acquire more inventory and offer more ways for customers to fund new purchases.

What Changed:

• Added a new section for "Watch Consignment" to help customers sell to a larger database.
• Introduced "Asset Lending" to provide cash loans against watches, jewelry, art, and cars.
• Added a dedicated service for buying watch accessories like dials, links, and boxes.
• Replaced the general "Watch Sourcing" and "Mayfair Boutique" homepage text with a heavy focus on buying and trading-in used luxury watches.
• Removed the text description of their YouTube channel content from the footer area.