Summary: John Lewis removes iPhone 17 pre-order promotion

Why It Matters: John Lewis changed its main promotion from new tech to beauty offers. This shows a shift in what they want customers to focus on right now.

What Changed:

  • Removed the "iPhone 17: Pre-order now" banner.
  • Added a new banner: "Price matched today. Save up to 20% on selected Beauty. Shop now".
  • Added a new banner: "Beauty Advent Calendar: early access for My John Lewis members. Sign up".
  • Changed the main headline from "New season" to "Outerwear with distinction".
  • Updated the "Top offers on selected lines" section with new deals like "Up to 50% off Denby" and "15% off Hobbs".
  • Removed the "New in from Apple" section.
  • Updated the "Trending this week" section with new items like "Christmas decorations" and "Halloween".
  • Updated the "What's new now" section with new features like "John Lewis x Deliciously Ella" and "Scandi".
  • Updated the "Featured this week" section with new products like "Garmin Forerunner 570" and "Elemis 12 Days of Skincare Wonders Beauty Advent Calendar".
  • Removed a large section of cookie consent text from the bottom of the page.
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