Summary:
John Lewis removes iPhone 17 pre-order promotion
Why It Matters:
John Lewis changed its main promotion from new tech to beauty offers. This shows a shift in what they want customers to focus on right now.
What Changed:
- Removed the "iPhone 17: Pre-order now" banner.
- Added a new banner: "Price matched today. Save up to 20% on selected Beauty. Shop now".
- Added a new banner: "Beauty Advent Calendar: early access for My John Lewis members. Sign up".
- Changed the main headline from "New season" to "Outerwear with distinction".
- Updated the "Top offers on selected lines" section with new deals like "Up to 50% off Denby" and "15% off Hobbs".
- Removed the "New in from Apple" section.
- Updated the "Trending this week" section with new items like "Christmas decorations" and "Halloween".
- Updated the "What's new now" section with new features like "John Lewis x Deliciously Ella" and "Scandi".
- Updated the "Featured this week" section with new products like "Garmin Forerunner 570" and "Elemis 12 Days of Skincare Wonders Beauty Advent Calendar".
- Removed a large section of cookie consent text from the bottom of the page.