Summary:
Comscore adds audio and social measurement
Why It Matters:
This change shows Comscore is adding new ways to measure ad campaigns. This could mean they are trying to offer more complete data to their customers.
What Changed:
- A presentation titled "Consumer Goods: Movers & Shakers in the Digital Landscape,..." was removed from the "Insights" section.
- A new blog post titled "#RIPGRPs: Evolving the Metrics That Move Us Forward" was added to the "Insights" section.
- A new press release titled "Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social" was added.