Summary: Comscore adds audio and social measurement

Why It Matters: This change shows Comscore is adding new ways to measure ad campaigns. This could mean they are trying to offer more complete data to their customers.

What Changed:

  • A presentation titled "Consumer Goods: Movers & Shakers in the Digital Landscape,..." was removed from the "Insights" section.
  • A new blog post titled "#RIPGRPs: Evolving the Metrics That Move Us Forward" was added to the "Insights" section.
  • A new press release titled "Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social" was added.
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