February 2, 2026 ongoing Get alerts for nike.com

Summary: Nike launches Valentine's Day and Lunar New Year shops

Why It Matters: Nike is shifting its focus to seasonal shopping events. This helps them sell specific products for upcoming holidays and clear out inventory through themed collections.

What Changed:

  • Added "Valentine's Day Shop" and "Lunar New Year Collection" to Men, Women, and Kids categories.
  • Added "Team USA Collection" across all main navigation menus.
  • Updated the NikeSKIMS section with new colors like "Dune" and "Himalayan" and new material guides.
  • Added a "Travel Collection" to the accessories section for Men and Women.
  • Expanded the "Sport" menu to include "Grand Slam Looks" for Tennis and "World Baseball" gear.
  • Changed the primary page focus to the Nike Run Club App.
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