Summary: Gusto launches "Gold Medal" free trial offer

Why It Matters: Gusto is using a new promotional campaign to lower the barrier for new sign-ups. They are also renaming navigation categories to sound more inclusive of all business types.

What Changed:

• Added a new promotional banner at the top of the page offering a "Gold Medal" free trial.
• Changed the "Solutions" navigation menu label to "Businesses."
• Removed a large section of text regarding cookie tracking and advertising privacy policies from the footer.