Summary: WHO IS ELIJAH launches POETIC DANCE fragrance

Why It Matters: The competitor has expanded their core perfume lineup with a new scent and introduced a dedicated Valentine's Day gift guide. This suggests they are targeting seasonal shoppers and gourmand scent fans.

What Changed:

• Added a new fragrance called POETIC DANCE in four sizes (10ml to 100ml).
• Launched a Valentine's Day Gift Guide featuring bundles and tiered pricing.
• Added new product bundles like "HIS|HER X DISCOVERY SET 12."
• Removed the "Free 10ml with Body Mist" banner from the top of the site.
• Updated the navigation menu to prioritize Valentine's Day shopping.