Summary: Fathom Analytics adds Google Analytics data import

Why It Matters: The product is making it easier for users to switch by removing the fear of losing old data. They are also expanding their navigation to highlight their independent ownership and specific integration guides.

What Changed:

• Added a new call-to-action to "import your GA data" during the trial setup.
• Expanded the site navigation with a new "Why Fathom" section highlighting independent ownership.
• Added a "See all our integrations" link to the technology section.
• Updated the footer with a comprehensive site map including comparison pages for Matomo and Cloudflare.
• Added a "Skip to main content" link for better web accessibility.