Summary: Trilogy Jewellers adds Instagram feed with 0% finance

Why It Matters: The competitor is now using social proof and specific financial incentives directly on their homepage to drive sales of high-end watches and luxury bags.

What Changed:

• Added a large gallery of Instagram posts to the homepage.
• Highlighted "0% Finance Available" across multiple product posts.
• Featured new luxury inventory including Rolex, Patek Philippe, and Hermes bags.
• Included "Free Next Day Delivery" messaging in social media captions.
• Showcased celebrity-related content and "watch collection" value breakdowns to build authority.