November 11, 2025 ongoing Get alerts for posthog.com

Summary: PostHog launches Web Analytics product

Why It Matters: PostHog added a new product for tracking website visitors. This expands their offerings beyond just product analytics.

What Changed:

  • PostHog added a new product called "Web Analytics."
  • The content now focuses heavily on this new Web Analytics product, including its features, comparisons to competitors like GA4 and Plausible, customer testimonials, and pricing details.
  • The homepage structure changed from a general overview of "dev tools for product engineers" to a detailed page for "Web Analytics."
  • Pricing information for Web Analytics was added, noting it's bundled with Product Analytics.
  • New sections were added for "Customers who love Web Analytics," "Features," "PostHog vs...", "How PostHog uses Web Analytics," "Feature comparison," "Deployment," "Pricing," "Security," "Answers," "Pairs with...", and "Docs."
  • The "Install with AI" section was updated to specifically mention Web Analytics.
  • The previous content about "Explore apps by company stage," "Who's using PostHog?", "Customer data infrastructure," and "AI" was removed or significantly de-emphasized from the main view.
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