Summary: SEO Vendor launches GEO (Generative Engine Optimization)

Why It Matters: The competitor is expanding beyond traditional search engines to address how AI models like ChatGPT and Perplexity find and recommend brands.

What Changed:

• Added a new service called "GEO (Generative Engine Optimization)" to their main service list.
• Expanded the website navigation with a massive new menu covering industry-specific case studies (Medical, Law, Real Estate, etc.).
• Added a detailed pricing section for various services including PPC, Web Design, and Marketing Funnels.
• Included a new FAQ answer clarifying that their platform is free to use with paid add-ons starting at $5.
• Updated the footer with links to 13 different industry-specific SEO solutions.