Summary: First Aid Beauty changes sitewide discount

Why It Matters: The competitor changed their main sale offer. This affects how much customers save.

What Changed:

  • The sitewide discount changed from "30% Off Sitewide With Code CYBER" to "20% Off Sitewide With Code WRAPPED".
  • The main banner image and text changed from "UNWRAP CYBER SAVINGS 30% Off Sitewide" to "ARRRIVES BEFORE CHRISTMAS 20% Off Gifts".
  • The text "Stock up + save on sensitive skin essentials." was replaced with "There's still time to finish your list + save on sensitive skin essentials".
  • The call to action button changed from "USE CODE: CYBER" to "USE CODE: WRAPPED".
  • The "Featured Products" section changed one item from "Find Your Clear-Skin Routine In 2 Minutes" to "Smooth Skin Season".
  • The cart message changed from "Use code CYBER for 30% off" to "20% Off With Code WRAPPED".
  • The free gift offer changed from "Get up to $100 in free gifts with orders $75+" to "Get $100 in free gifts with orders 100+".
  • The product review counts for some items were updated (e.g., Ultra Repair Cream Intense Hydration from 235 to 258).
  • A new link was added at the very bottom: "www.pg.com/en_US/terms_conditions/index.shtml)and[Privacy](https://privacypolicy.pg.com/en/). *Exclusions apply.".
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