Summary:
eSIM io removes 50% cashback promotion
Why It Matters:
The removal of a major discount and the cleanup of the homepage suggests a shift away from aggressive price-based customer acquisition.
What Changed:
- Removed the "50% CASHBACK" banner and promotional text from the bottom of the page.
- Updated the "Popular Countries" list to include Greece and reorder existing destinations.
- Added new destination links to the main grid, including United Arab Emirates and Portugal.
- Removed the cookie consent management interface from the visible page content.