Summary: Hobbies Direct launches major RC and hobby sale

Why It Matters: The store has shifted its focus from general branding to a heavy emphasis on discounts and bundle deals. This suggests a push to clear stock or attract price-sensitive shoppers with "bargain" messaging.

What Changed:

• Changed the main page headline from "Australia's Leading Hobby Shop" to "Shop Sale Items and Find Hobby & RC Bargains Today."
• Added a dedicated sale section featuring 148 discounted products.
• Introduced "Bundle Deals" for RC trucks, tanks, and construction vehicles to increase average order value.
• Added a "Sort & Filter" system specifically for sale items, including filters for brand, price, and stock status.
• Highlighted specific savings amounts (e.g., "Save $110") on product thumbnails.