Summary:
Portrait Pal adds discounted pricing tiers
Why It Matters:
The competitor has moved from a hidden or vague pricing structure to a visible, three-tier model with significant price drops. This suggests they are testing price sensitivity and trying to convert more users with a lower entry point.
What Changed:
- Added a new pricing section with three tiers: Starter ($35), Basic ($45), and Premium ($75).
- Introduced "OnBrand for Teams" link to target B2B customers.
- Added a full navigation menu including Blog, About Us, and Contact links.
- Updated the hero section with a new headline: "Professional AI Headshot Generator."
- Added a footer with a physical address in Delaware and a contact phone number.
- Included informal sub-headers like "Easy Peasy headshots" and "Ain't nobody got time for that."