Summary: CodeDesign increases Lifetime Deal price by 105%

Why It Matters: The competitor is shifting from a low-cost holiday promotion to a higher-tier price point. This suggests they are testing price elasticity or moving away from aggressive discounting as their "December Holiday Deals" end.

What Changed:

• The "December Holiday Deals!" banner was replaced with "Deal ENDs today."
• The Lifetime Deal price increased from $97 to $199.
• The original "anchor" price shown for the Lifetime Deal was raised from $197 to $397.
• The "Get Now" countdown for remaining spots was updated from "2 left" to "1 left."