Summary:
EY launches Turkish language website
Why It Matters:
This shows EY is focusing on the Turkish market.
What Changed:
- The website content changed from English to Turkish.
- The website now has a Turkish domain (ey.com/tr_tr).
- New sections like "Hukuk" (Law) and "EY'da Sürdürülebilirlik" (Sustainability at EY) were added in Turkish.
- Content related to Turkish market insights, like "İstanbul Taksi Ekosisteminin Dönüşümü" (Transformation of Istanbul Taxi Ecosystem), was added.
- The overall structure and navigation were updated to reflect the Turkish language and market.